Privacy Policy

Effective as of February 14, 2024.

Please click here to view the previous version of our Privacy Policy.

This Privacy Policy describes how Barking Labs, Corp. ("Barking Labs," "we", "us" or "our") handles personal information that we collect through our digital properties that link to this Privacy Policy, including our website (the “Sites”), Fi Collar, and mobile application (the “App,” and collectively with the Sites and Fi Collar the “Service”), as well as through social media, our marketing activities, our live events and other activities described in this Privacy Policy.

We manufacture and sell “smart” dog collars (“Fi Collar”) using geolocation technology to enable our users to track their dogs. We collect and use geolocation information to provide you with our tracking services for the Fi Collar and do not otherwise sell such information to third parties. We value the privacy of our users and strive to be transparent about how we collect and use personal information. If you have any questions or concerns with respect to privacy, please do not hesitate to contact us.

You can download a printable copy of this Privacy Policy here.

Index

Personal information we collect

How we use your personal information

How we share your personal information

Your choices

Other sites and services

Security

International data transfers

Children

Changes to this Privacy Policy

How to contact us

Notice to California residents

Personal information we collect

Information you provide to us. Personal information you may provide to us through the Service or otherwise includes:

Third-party sources. We may combine personal information we receive from you with personal information we obtain from other sources, such as:

Automatic data collection. We, our service providers, and our business partners may automatically log information about you, your computer or mobile device, and your interaction over time with the Service, our communications and other online services, such as:

Cookies and similar technologies. Some of the automatic collection described above is facilitated by the following technologies:

Data about others. We may offer features that help users invite their friends, dog walkers, or contacts to use the Service, and we may collect contact details about these invitees so we can deliver their invitations. Our Service may request access to your contact list to allow us to send invitations. Please do not refer someone to us or share their contact details with us unless you have their permission to do so.

How we use your personal information

We may use your personal information for the following purposes or as otherwise described at the time of collection:

Service delivery and business operations. We may use your personal information to:

Research and development. We may use your personal information for research and development purposes, including to analyze and improve the Service and our business. As part of these activities, we may create aggregated, de-identified and/or anonymized data from personal information we collect. We make personal information into de-identified or anonymized data by removing information that makes the data personally identifiable to you. We may use this aggregated, de-identified or otherwise anonymized data and share it with third parties for our lawful business purposes, including to analyze and improve the Service and promote our business.

Marketing and advertising. We, our service providers and our third-party advertising partners may collect and use your personal information for marketing and advertising purposes:

To manage our recruiting and process job applications. We may use personal information, such as information submitted to us in a job application, to facilitate our recruitment activities and process job applications, such as by evaluating a candidate for a job, and monitoring recruitment statistics.

Compliance and protection. We may use your personal information to:

With your consent. In some cases, we may specifically ask for your consent to collect, use or share your personal information, such as when required by law.

Cookies and similar technologies.In addition to the other uses included in this section, we may use the Cookies and similar technologies described above for the following purposes:

Retention. We generally retain personal information to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements, to establish or defend legal claims, or for fraud prevention purposes. To determine the appropriate retention period for personal information, we may consider factors such as the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.

When we no longer require the personal information we have collected about you, we may either delete it, anonymize it, or isolate it from further processing.

How we share your personal information

We may share your personal information with the following parties and as otherwise described in this Privacy Policy or at the time of collection.

Affiliates. Our corporate parent, subsidiaries, and affiliates, for purposes consistent with this Privacy Policy.

Service providers. Third parties that provide services on our behalf or help us operate the Service or our business (such as hosting, information technology, customer support, email delivery, marketing, consumer research and website analytics). We may share location data with our service providers to enable us to provide our Services.

Payment processors. Any payment card information you use to make a purchase on the Service is collected and processed directly by our payment processors, such as PayPal. PayPal may use your payment data in accordance with its privacy policy, https://www.paypal.com/us/webapps/mpp/ua/privacy-full . You may also sign up to be billed by your mobile communications provider, who may use your payment data in accordance with their privacy policies.

Advertising partners. Third-party advertising companies for the interest-based advertising purposes described above.

Business and marketing partners. Third parties with whom we co-sponsor events or promotions, with whom we jointly offer products or services, or whose products or services may be of interest to you.

Professional advisors. Professional advisors, such as lawyers, auditors, bankers and insurers, where necessary in the course of the professional services that they render to us.

Authorities and others. Law enforcement, government authorities, and private parties, as we believe in good faith to be necessary or appropriate for the compliance and protection purposes described above.

Business transferees. Acquirers and other relevant participants in business transactions (or negotiations of or due diligence for such transactions) involving a corporate divestiture, merger, consolidation, acquisition, reorganization, sale or other disposition of all or any portion of the business or assets of, or equity interests in, our or our affiliates (including, in connection with a bankruptcy or similar proceedings).

Other users and the public. Your profile and other user-generated content data (except for messages) may be visible to other users of the Service and the public. For example, other users of the Service or the public may have access to your information if you chose to make your profile or other personal information available to them through the Service, such as when you provide comments, reviews, survey responses, or share other content. This information can be seen, collected and used by others, including being cached, copied, screen captured or stored elsewhere by others (e.g., search engines), and we are not responsible for any such use of this information.

We make commercially reasonable efforts to verify that the parties with whom our mobile application shares personal information provide a level of protection of personal information consistent with the practices described in this Privacy Policy, except that all such parties described above other than service providers and affiliates may, to the extent permitted by law, use personal information as described in their own privacy policies.

Your choices

In this section, we describe the rights and choices available to all users. Users who are located in California can find additional information about their rights below.

Access or update your information. If you have registered for an account with us through the Service, you may review and update certain account information by logging into the Service and accessing the account settings section.

Opt-out of marketing communications. You may opt-out of marketing-related emails by following the opt-out or unsubscribe instructions at the bottom of the email, or by contacting us. Please note that if you choose to opt-out of marketing-related emails, you may continue to receive service-related and other non-marketing emails.

Mobile location data. You can disable our access to your device’s precise geolocation in your mobile device settings. However, note that we may be unable to provide you with our Fi Collar location-tracking services if you disable our access to your device’s Bluetooth connection.

Privacy settings. We make available certain privacy settings on the Service, including options to opt out of any social feature from within the App.

Advertising choices. You may be able to limit use of your information for interest-based advertising through the following settings/options/tools:

You will need to apply these opt-out settings on each device and browser from which you wish to limit the use of your information for interest-based advertising purposes.

We cannot offer any assurances as to whether the companies we work with participate in the opt-out programs described above.

Do Not Track. Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to “Do Not Track” or similar signals. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com.

Declining to provide location information. We need to collect personal information to provide certain Services, particularly with respect to your mobile device Bluetooth connection so that we can connect to your Fi Collar. If you do not provide the information we identify as required or mandatory, including your Bluetooth connection, then we may not be able to provide those location tracking services.

Linked third-party platforms. If you choose to connect to the Service through your social media account, such as Instagram, or other third-party platform, you may be able to use your settings in your account with that platform to limit the information we receive from it. If you revoke our ability to access information from a third-party platform, that choice will not apply to information that we have already received from that third party.

Delete your content or close your account. You can choose to delete certain content through your account. If you wish to request to close your account, please contact us.

Other sites and services

The Service may contain links to websites, mobile applications, and other online services operated by third parties. In addition, our content may be integrated into web pages or other online services that are not associated with us. These links and integrations are not an endorsement of, or representation that we are affiliated with, any third party. We do not control websites, mobile applications or online services operated by third parties, and we are not responsible for their actions. We encourage you to read the privacy policies of the other websites, mobile applications and online services you use.

Security

We employ a number of technical, organizational and physical safeguards designed to protect the personal information we collect. However, security risk is inherent in all internet and information technologies and we cannot guarantee the security of your personal information.

International data transfer

We are headquartered in the United States and may use service providers that operate in other countries. Your personal information may be transferred to the United States or other locations where privacy laws may not be as protective as those in your state, province, or country.

Children

The Service is not intended for use by anyone under 16 years of age. If you are a parent or guardian of a child from whom you believe we have collected personal information in a manner prohibited by law, please contact us. If we learn that we have collected personal information through the Service from a child without the consent of the child’s parent or guardian as required by law, we will comply with applicable legal requirements to delete the information.

Changes to this Privacy Policy

We reserve the right to modify this Privacy Policy at any time. If we make material changes to this Privacy Policy, we will notify you by updating the date of this Privacy Policy and posting it on the Service or other appropriate means. Any modifications to this Privacy Policy will be effective upon our posting the modified version (or as otherwise indicated at the time of posting). In all cases, your use of the Service after the effective date of any modified Privacy Policy indicates your acknowledgment that the modified Privacy Policy applies to your interactions with the Service and our business.

How to contact us

Notice to California Residents

This section describes how we collect, use, and share Personal Information of California residents in our capacity as a “business” under the California Consumer Privacy Act (“CCPA”) and their rights with respect to that Personal Information. For purposes of this section, the term “Personal Information” has the meaning given in the CCPA but does not include information exempted from the scope of the CCPA. In some cases, we may provide a different privacy notice to certain categories of California residents, such as job applicants, in which case that notice will apply instead of this section.

Your California privacy rights. California residents have the rights listed below under the CCPA. However, these rights are not absolute, and in certain cases we may decline your request as permitted by law.

Exercising your right to information, access and deletion. You may submit requests to exercise your right to information, access or deletion at https://support.tryfi.com/hc/en-us/requests/new?ticket_form_id=6322170044179, calling us toll free at +1 (855) 343-4688, or via email to support@tryfi.com.

Notice of right to opt-out of the “sale” of your Personal Information. Like many companies, we use services that help deliver interest-based ads to you. Our use of some of these services may be classified under California law as a “sale” of your Personal Information to the advertising partners that provide the services because they collect information from our users (e.g., device information and technical usage information) to help them serve ads more likely to interest you.You can request to opt-out out of this “sale” of your personal information here: Do Not Sell My Personal Information.

We cannot process your request if you do not provide us with sufficient detail to allow us to understand and respond to it.

We will need to verify your identity to process your information, access and deletion requests and reserve the right to confirm your California residency. To verify your identity, we may require government identification, a declaration under penalty of perjury or other information.

Your authorized agent may make a request on your behalf upon our verification of the agent’s identity and our receipt of a copy of a valid power of attorney given to your authorized agent pursuant to California Probate Code Sections 4000-4465. If you have not provided your agent with such a power of attorney, you must provide your agent with written and signed permission to exercise your CCPA rights on your behalf, provide the information we request to verify your identity, and provide us with confirmation that you have given the authorized agent permission to submit the request.

Personal information that we collect, use and disclose. The chart below summarizes the Personal Information we collect by reference to the categories of Personal Information specified in the CCPA (Cal. Civ. Code §1798.140), and describes our practices currently and during the 12 months preceding the effective date of this Privacy Policy. The terms in the chart refer to the categories of information, sources, purposes and third parties described above in this Privacy Policy in more detail. Information you voluntarily provide to us, such as in free-form webforms, may contain other categories of personal information not described below.

Statutory category / Personal Information (“PI”) we collect in this categorySource of PIBusiness/commercial purpose for PI collectionCategories of third parties to whom we “disclose” PI for a business purposeCategories of third parties to whom we “sell” PI
Identifiers
  • Contact data
  • Demographic data

You

Public information

  • Service delivery and business operations
  • Research and development
  • Marketing and advertising
  • Compliance and protection
  • Affiliates
  • Service providers
  • payment processors
  • Advertising partners
  • Business and marketing partners
  • Professional advisors
  • Authorities and others
  • Business transferees
Advertising partners (to facilitate online advertising)
Identifiers (online)
  • Profile data
  • Contact data
  • User-generated content
  • Device data
  • Online activity data
  • Cookies and tracking technologies
You
  • Service delivery and business operations
  • Research and development
  • Marketing and advertising
  • Compliance and protection
  • Affiliates
  • Service providers
  • Advertising partners
  • Business and marketing partners
  • Professional advisors
  • Authorities and others
  • Business transferees
  • Other users and the public (when a voluntary public disclosure by you)
Advertising partners (to facilitate online advertising)
California Customer Records(as defined in California Civil Code §1798.80)

  • Contact data
  • Demographic data
  • Communications data
  • Transactional data
  • Marketing data
  • Payment data
  • User-generated content

You

Public information

Third-party sources

Automatic collection

  • Service delivery and business operations
  • Research and development
  • Marketing and advertising
  • Compliance and protection
  • Affiliates
  • Service providers
  • payment processors
  • Advertising partners
  • Business and marketing partners
  • Professional advisors
  • Authorities and others
  • Business transferee
  • Other users and the public (when a voluntary public disclosure by you)
Advertising partners (to facilitate online advertising)
Commercial Information
  • Communications data
  • Transactional data
  • Marketing data
  • User-generated content data
  • Contact data
  • Profile data
  • Payment data
  • Online activity data
  • Cookies and tracking technologies

You

Third-party sources

Automatic collection

  • Service delivery and business operations
  • Research and development
  • Marketing and advertising
  • Compliance and protection
  • Affiliates
  • Service providers
  • payment processors
  • Advertising partners
  • Business and marketing partners
  • Professional advisors
  • Authorities and others
  • Business transferees
  • Other users and the public (when a voluntary public disclosure by you)
Advertising partners (to facilitate online advertising)
Financial Information
  • Payment data
  • Transactional data

You

  • Service delivery and business operations
  • Research and development
  • applications
  • Compliance and protection
  • Affiliates
  • Service providers
  • payment processors
  • Professional advisors
  • Authorities and others
  • Business transferees
None
Internet or Network Information
  • Device data
  • Online activity data
  • Cookies and tracking technologies
  • Automatic collection
  • Service delivery and business operations
  • Research and development
  • Marketing and advertising
  • Compliance and protection
  • Affiliates
  • Service providers
  • Advertising partners
  • Business and marketing partners
  • Professional advisors
  • Authorities and others
  • Business transferees
Advertising partners (to facilitate online advertising)
Geolocation Data
  • Location information
  • You
  • Automatic collection
  • Service delivery and business operations
  • Research and development
  • Compliance and protection
  • Affiliates
  • Service providers
  • Professional advisors
  • Authorities and others
  • Business transferees
None

Inferences

May be derived from:

  • Contact data
  • Demographic data
  • Location data
  • Communications data
  • Transactional data
  • Marketing data
  • User-generated content data
  • Device data
  • Online activity data
  • Cookies and tracking technology

N/A

  • Service delivery and business operations
  • Research and development
  • Marketing and advertising
  • Compliance and protection
  • Affiliates
  • Service providers
  • Advertising partners
  • Business and marketing partners
  • Professional advisors
  • Authorities and others
  • Business transferees
  • Other users and the public (when a voluntary public disclosure by you)
Advertising partners (to facilitate online advertising)
Protected Classification Characteristics

We do not intentionally collect this information, but it may be revealed in identity data or other information we collect.

N/AN/AN/ANone
Professional or Employment Information
  • Job application data
You
  • Research and development
  • To manage our recruiting and process job applications
  • Compliance and protection
  • Affiliates
  • Service providers
  • Professional advisors
  • Authorities and others
  • Business transferees
None

Your California privacy rights. California residents may send us requests to support@tryfi.com for identification of third parties to whom we have disclosed your personal information during the preceding calendar year for such third parties’ direct-marketing purposes. In your request, you must include the statement “Shine the Light Request," and provide your first and last name and mailing address and certify that you are a California resident. We reserve the right to require additional information to confirm your identity and California residency. Please note that we will not accept requests via telephone, mail, or facsimile, and we are not responsible for notices that are not labeled or sent properly, or that do not have complete information.