Giving back the freedom to our best friends while keeping them safe and healthy.
Meet Thor – Fi's Chief Dog Officer
Thor entered our founder’s life a little over 2 years ago. Quickly, Jonathan became frustrated being unable to monitor or track him when they weren’t together. More importantly, he always felt torn between giving more freedom to Thor by taking his leash off, or keeping him safe next to him.
But what if we could use modern technology to get the best of both worlds?
Giving back all the freedom to our best friends, and at the same time keeping them safe and healthy. That’s how Fi was built, as the smart dog collar for the next century.